The Senior Source - Beat the heat

[Client]

The Senior Source

[Category]

Campaign Design

[Agency]

In-House

[About this Project]

This project was for The Senior Source’s annual Beat the Heat. Promoted through both paid media and by word of mouth, there were a variety of assets included in this project such as email signatures, social media blocks for Google and Meta, Radio broadcasting, and flyers both digital and printed.

Beat the Heat is a fundraising and donation drive, giving out 300 air conditioning units annually to those without consistent cool air. This year alone, we’ve given out 346 units with our second distribution date approaching in July. For most of us, a broken air conditioner is an uncomfortable inconvenience. For a senior in Dallas, it can be life-threatening. Our Beat the Heat campaign makes it possible for The Senior Source to provide relief from the heat to Dallas area older adults who lack access to cool air in their homes.