Capello Wine Packaging

[Client]

N/A

[Category]

Wine Package Design

[Agency]

Self

[About THis project]

Capello was inspired by the idea of a journey across the ocean, from one country to another. The idea was to show a variety of sea creatures that the Capello Family saw during their travel, starting with a leopard shark and octopus, ending with a sea turtle as the most uncommon creature they saw.

[Objective]

To create or redesign a wine or beer label and packaging system with a high and low point price range, with a consistent, but different design for each price point. The labeling system should have one key driving characteristic about the winery or brewery that would be represented in the bottle labels.