Concept Design: Mac Seasonal Cosmetics

[Client]

N/A

[Category]

Package Design
& Product Design

[Agency]

Self

[About this Project]

M.A.C Cosmetics is known for their collaborative and limited edition works. The goal was to take something that was usually seen as bright an energetic, such as spring, and try to incorporate it into M.A.C.’s line of cosmetics. The main focus was flowers and the variations of organic shapes within the products, while also encompassing the pop of brightness aspect that M.A.C. embraces.

[Objective]

To take an existing brand and develop a cosmetic display piece that could exist within a department store and to develop a concept for the cosmetic line. There should be extensive research conducted on this company to develop something that could seamlessly fit into the company’s design, but isn’t identical to what they are currently designing.