Magic: The Gathering Brand Guide

[Client]

Magic: The Gathering

[Category]

Brand Guideline &
Visual Identity

[Agency]

In-House

[About this Project]

This project was to design a Brand Guide for Magic: The Gathering to showcase what Magic is as a brand. The goal was to inform partners about what makes Magic unique, starting with its story, the characters in it, how magic is used, and how the Brand Identity and Brand Mark was to be used.